Rambling 1 0 1: that Runcible mirage

‘Runcible’, i.e. ‘the heirloom, smart pocket device made of sustainably sourced hardwood and upgradable electronics’, was first born in the mind of one Aubrey Anderson from Berkeley, USA

Aubrey Anderson, according to LinkedIn, is Founder and CEO at Monohm Inc

To fund the Runcible dream, Aubrey started a campaign on Indiegogo, see here

People got interested, money exchanged accounts, the Runcible dream moved closer to reality in the form of $294,979 from 699 backers. And the mirage settles..

Mirage settled and never dispersed because Aubrey smooth talk from early days was replaced by a communication vacuum.

September 2016 came, January 2017 came, February as well.. and none of the delivery dates, which none but Aubrey set, were fruitful. The Runcible is but a mirage.

Aubrey’s last update was 2 months ago. None of backers cries for attention were replied. Aubrey is in hiding. Or is he?

One of the backers revealed this morning that his Twitter account is very much alive: https://twitter.com/youraerials

I am personally puzzled by this particular mirage; questions for Aubrey:

  • Is Runcible your priority?
  • Are your backers distracting you?
  • Is this the way you performed when working for Apple?

Aubrey, cheers mate


March 2018 update: – a year down from my post and no change on Runcible project, couple of updates have been shared by Aubrey, and that’s it. Nothing about the the final specs, or about when will it be available, or if the project is still alive. It’s a shame really, no accountability from project owners (if one of them may become busy.. with life). Even Netflix showed their version of Runcible in one of the Black Mirror episodes. Also what I find curious is how few people complain about the lack of product.. and communication. Ah well

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